Lord's Prayer Advertisement Produced by JustPray.uk Banned in Cinemas

Country: United Kingdom

Date of incident: November 23, 2015

Category: Social Hostility / Intolerance

Attack against: Faith

Area of case: Media / Private



The advertisement shows the Lord’s Prayer being recited by a members of the public ranging from bodybuilders to children.

Digital Cinema Media (DCM), which handles advertising for Odeon, Cineworld and Vue cinemas has refused to run the advertisement before the showing of the newest Star Wars film, claiming the minute-long video could offend some viewers.
The Church of England has threatened legal action, believing that it has been the victim of religious discrimination. In a letter to DCM, the Church’s legal chief Stephen Slack alleges its decision “not to screen the proposed advertisement would involve unlawful discrimination” because DCM would be “directly discriminating against the Archbishops’ Council” by failing to provide a service to them on grounds of religion or belief. The Equality and Human Rights Commission also said it was concerned by any blanket ban on religious ads, saying "there is no right not to be offended in the UK." Sources: Telegraph Telegraph